Making every click count
Digital
Advertising
Getting in front of your prospects first is how you win. Through digital advertising on search engines and social media, you can be found first.
Digital advertising is an approach to marketing through online channels, such as websites and streaming content, that leverages a variety of media formats, including text, image, audio, and video. The results of a digital advertising campaign provide you with detailed insights that will help you fine-tune your target audience. Metrics on which promotions received the highest engagement offer a true representation of your target audience demographics for each social platform.
Using paid channels to promote your content with the goal of turning the traffic generated by your ads into leads adds value to your audience while positioning your brand in a more positive light.
Strategy
Strategy is the backbone of everything we do at HIVE. We work closely with you to develop the right digital advertising strategy to reach your ideal target audiences across a variety of search and social media platforms. Tactics will be developed that aren't cookie cutter, but designed to get results for your unique business.
Execution
With a full in-house team of digital advertising experts, our team is equipped to effectively execute your custom digital advertising strategy. From strategy, setup, and copywriting to design, optimization, and reporting, we're ready to execute a strategy to drive traffic to your website, filling your funnel with qualified leads.
Analysis
We're not just data-driven, we're data obsessed! Each month your dedicated Client Success Manager will review the data collected from advertising initiatives to determine what is most effective, and identify where opportunities for growth exist. Your advertising campaign will improve from month to month and quarter to quarter based on data.
When it comes to digital advertising, there are many options to choose from. So, which platform(s) should you spend your ad budget on? The answer depends on your goals and audience. Key factors to consider include your ad objectives and the platforms your target audience is most active on.
If you're looking to reach a broad audience, search engine marketing (SEM) or social media advertising is a good option. Both of these platforms have an extensive reach and can be very effective in driving traffic to your website or online store. If you're more interested in targeting a more specific audience, display advertising is a good option. Display advertising is ideal for targeting people based on their interests, demographics, and location. This type of advertising can be very effective in generating qualified leads.
Our team can help to build out your campaigns across Google search, Google Display Network, Bing, Youtube, Facebook, Instagram, LinkedIn, Pinterest, and more!
Cross-Channel
Cross-channel advertising refers to the process of advertising across multiple digital advertising channels through either direct deals with publishers or cross-channel advertising software. There are several options available to reach potential customers including search, display, mobile, social, and video.
If you are already utilizing one or two of these channels, forming a comprehensive and cohesive cross-channel digital advertising strategy helps ensure you are reaching your ideal target audience.
Search
Paid search, also referred to as search advertising, search engine marketing (SEM), or pay-per-click (PPC), is the process of advertising on search engines such as Google, Bing, and Yahoo!. Search advertising is used in conjunction with search engine optimization practices and SEO software to form a comprehensive search advertising strategy.
You can also utilize other digital advertising channels such as display, mobile, social, or video as additional avenues to reach your target audience.
Display
Display ads combine text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, videos, or changing text (also called rich media ads). Banner ads are a common form of display ads that are frequently used for awareness campaigns.
Display advertising software helps you to target, purchase, manage, and track display advertisements. In addition to paid search advertising, display advertising is one of the most used forms of digital advertising.
Social
Social media sites like Facebook, Instagram, Twitter, LinkedIn, and YouTube are ideal platforms for paid advertising. Different demographics frequent social media sites differently. This is where knowing your ideal customer and their habits is important to your digital advertising strategy. Social media advertising is only one piece of a digital advertising strategy. A comprehensive approach to your strategy works best.
Digital advertising is not an immediate solution. It is structured to get your brand noticed and collect data from your campaigns in order to move prospects through the buyer's journey. In short, digital advertising is a long-term solution to a fuller pipeline, a more qualified pipeline, and more customers at a lower customer acquisition cost.
Are you already using Google Ads and not seeing the return on your ad spend that you'd like? Let us do a free Google Ads Audit and see where you can improve your campaigns!
